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Introducing Social Enterprise
- Institution(s):
- University of York
- Date first submitted:
- 26 Nov 2010
- Date last modified:
- 26 Nov 2010
- Focus:
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- Enterprise-related activities
- Audience:
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- Postgraduate researchers
- Doctoral researchers
- Research staff
- Supervisors
- Research masters
- Range:
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- Institution
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Rationale, aims and outcomes
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What is the rationale for doing this?
How does it fit with institutional strategy?
What are the main features of the provision?
What are the aims and expected outcomes?
Initial findings from attitudes towards entrepreneurship survey suggested that many researchers were more interested in the concept of social enterprise than "traditional" enterprise.
To launch the broadening of our provision and communication about entrepreneurship, we are inviting a guest speaker, Roger Steare from the CASS Business school to discuss the importance of business ethics and social enterprises.
A broadening in the perception of what enterprise is and the sorts of people that do it.
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Engagement
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Are there any pre-requisites for engagement, e.g. levels of skill, years of experience, essential pre-activities?
How many participate in each 'activity'?
This session will be open to all at the University.
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Evaluation: benefits, challenges and next steps
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How do you monitor effectiveness?
Who do you seek feedback from?
Do you have benchmarks?
The university is perceived to present a very narrow definition of entrepreneurship. We hope to increase engagement by broadening this definition to include social enterprises and ethical business practice.
Initial attendance. The event must be marketed bearing its target audience in mind (ie those that wouldn't necessarily engage with business events)
Following on from this event, we will launch the Social Enterprise Fund.