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This scheme funds young researchers to work within entrepreneurial technology-driven business to develop: 1) a practical understanding of how to transform research ideas into commercially successful products and services; 2) leadership and transferable business skills.

In one intensive three-hour session gives participants a general understanding of the media, including how journalists work, how to get coverage, how to prepare for interviews, and how to manage expectations. This is followed by individual coaching and mentoring in interview techniques, during which the participant is interviewed twice with video playback and analysis afterwards.