• About us
  • Contact us
  • Search

You are not logged in:

Resources

Breadcrumbs

Xtreme brand makeover

Xtreme Brand Makeover is case study based upon a marketing scenario. It is designed to introduce participants to basic marketing concepts and transfer the skills of creativity and selling to a career management/job application context. As a group exercise it can act as an icebreaker and provides an opportunity to develop team dynamics.

Date first submitted
Wednesday 22 April 2009
Date last modified
Thursday 02 June 2011
Author modifications comments
Version 2 - RDF Mapped
Publisher
Vitae
Navigate this page:

Features Back to top

Type of resource:
  • Icebreaker
  • Case study/simulation
 
Focus of resource:
  • Interpersonal skills development
  • Career management/developing employability
 
Relevant audience(s):
  • PGR
 
Relationship to JSS:
  • Personal effectiveness
  • Communication
  • Networking & teamworking
 
Running time:
1 - 2 hrs

Secure downloads Back to top

Related trainers Back to top

Trainers related to this resource are:

Related trainers:
Mr Mike Blakey, Ms Aminder Nijjar, Dr Richard Hinchcliffe, Dr Andrea Fidgett, Mrs Antoinette Oglethorpe, Dr Graham Myatt, Dr Esther Wilkinson, Dr Lynn Clark, Dr Martin Penny, Dr Jo Gilman, Ms Heather Duff, Dr Geraint Wyn Story

Copyright noticeBack to top

Conditions of use

 

Xtreme Brand Makeover published by The Careers Research and Advisory Centre (CRAC) Limited

 

Vitae®, © 2008 The Careers Research and Advisory Centre (CRAC) Limited.

 

Material from this document may be copied and freely reproduced, in any medium, by UK higher education institutions only, strictly for their own non-commercial training and development purposes, provided in all cases the original source is acknowledged as detailed below. Materials may be adapted by UK higher education institutions only, strictly for their own non-commercial use provided that the original source and copyright is acknowledged. Any material relating to the Researcher Development Framework (RDF) or Researcher Development Statement (RDS) is subject to the conditions of use as detailed at www.vitae.ac.uk/rdfconditionsofuse

 

Intellectual Property Rights

All rights in material from this document shall remain with CRAC and, save as expressly set out in these terms or as permitted in accordance with the Copyright, Designs and Patents Act 1988, are reserved. The copyright and any other intellectual property rights in any adapted resources shall belong to and be assigned (by way of present assignment of future rights) to CRAC.

 

Any reproduction, including by way of adaptation, of these materials shall include the following acknowledgment:

 

‘This resource has been adapted by [name of institution] for our own non-commercial use. It is based on the original resource, [name of resource] developed by Vitae®, © 2008 The Careers Research and Advisory Centre (CRAC) Limited.’

 

If material from this document is required for any other purpose, including but not limited to (a) reproduction, distribution or communication to the public outside the permission contained in these terms, (b) any commercial use, (c) use outside of the UK or (d) use outside of the UK higher education sector, please contact resources@vitae.ac.uk or write to the following address:

 

Vitae

c/o CRAC

2nd Floor, Sheraton House

Castle Park

Cambridge

CB3 0AX

 

Disclaimer

Whilst every effort has been made to ensure these materials are accurate and complete, CRAC is not responsible for any errors or omissions, factual or otherwise, and does not accept any liability arising out of any reliance placed on the information contained within these materials.

 

Variation

CRAC may revise these terms of use from time-to-time.  Revised terms of use will apply to the use of the materials in this document from the date of the publication of the revised terms of use on our website.  Please check www.vitae.ac.uk/resourcesconditionsofuse regularly to ensure you are familiar with the current version.

 

Comments

Comment on this page.

Please log in to post a comment.

Are you logged in?

Please login to access the secure document downloads that are attached to this resource

 

Related Practices

Practices related to this resource are:

  • Career Skills Options
    The Career Skills Option is a programme of events allowing postgraduate Researchers a range of provision (up to 10 alternatives) with which they can complete the Skills Programme. All of the options are worth at least three days of training as part of the compulsory Skills Programme at Liverpool. Options include a residential Enterprise School, Vitae GradSchools, Teaching and Volunteering programmes, the online Career Skills Portfolio, Research Council Yes competitions, internships and work experience,. Website: http://www.liv.ac.uk/gradschool/events/careerskills.htm Career skills managment is about the individual making choices so flexibility in terms of provision is most important and the online careers resources enable PGRs to basically perm their own career management programme from a selection of provision, events and self generated activity.

  • University of Liverpool Enterprise School
    The Career Skills Option is a programme of events allowing postgraduate Researchers a range of provision (up to 10 alternatives) with which they can complete the Skills Programme. All of the options are worth at least three days of training as part of the compulsory Skills Programme at Liverpool. Options include a residential Enterprise School, Vitae GradSchools, Teaching and Volunteering programmes, the online Career Skills Portfolio, Research Council Yes competitions, internships and work experience,. Website: http://www.liv.ac.uk/gradschool/events/careerskills.htm Career skills managment is about the individual making choices so flexibility in terms of provision is most important and the online careers resources enable PGRs to basically perm their own career management programme from a selection of provision, events and self generated activity.