Postgraduate Marketing: successful marketing in a crowded, competitive and complex marketplace.26 October 2010

Event overview

Most institutions, faculties and departments want more, and/or better, postgraduate students, but the increasingly competitive marketplace and the complex diversity of both postgraduate markets and the means of reaching them can be challenging. Following on from the Smith report, this workshop is for those involved in postgraduate marketing at corporate, faculty or departmental level, whether marketer, academic or administrator.

This popular workshop challenges the at times tenuous relations between marketers and academics in their quest for increasing postgraduate numbers, both PGT and PGR to maintain programme viability.

This popular workshop will also include specific coverage of the Chinese market. Guest Speaker: Dr Lee Zhuang.

The cost for this event will be £295 per delegate. Please use our online booking form to book your place. Read the full programme here.