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- Public relations officer
Public relations officer
Between 2006 and 2009, 0.2% of working doctoral graduates or 30 employed doctoral graduates, are known to have been working as public relations officers six months after graduation. This is a popular profession that is usually taken up by entrants at degree level; a significant minority of new entrants have postgraduate qualifications.
This role is part of the ‘other common doctoral occupations' employment cluster.
Public relations (PR) is about managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour.
PR officers use all forms of media and communication to build, maintain and manage the reputation of organisations ranging from public bodies or services to businesses and voluntary organisations. They communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public.
PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation's stakeholders. They then report and explain the findings to its management.